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Friendship Co., Ltd. was established in 1976. The registered capital is now Baht 147.60 million, 100% owned by Thai. The major shareholders are, i.e., Mr. Surin Napapruekchart, Mr. Sanan Kethudat and Mr. Sawasdi Nilrungrattana. Being the leader in Thai Snack market for more than two decades, the company’s products have been expanded to include but not limited to Prawn Crackers, Corn Chips, Beans and Peas Extruded, Cookies and Biscuits, Wafer and Chocolate. Under Prawn Crackers category alone, the company launched 4 different flavors under “Hanami Brand”: Original, Mexican Chilli, Hot Chill and Garlic and Pepper Shrimp. It brings the company to be the all time No.1 market player, capturing more than 70% of this category. Another fighting brand for the prawn cracker: “Ruaypuan” is used for upcountry as well as the Indochina market. This brand is so successful that one can easily find Ruaypuan on every shelf in Cambodia, Laos and Viet Nam. “Arsenal” is used for confectionary products ranging from cookies and biscuits to wafer. It is regarded as not only the preferred snack for oneself but the gift to the loved ones as well. The giving out is done for many various occasions like season greeting, getting well or engagement and marriage. |
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“Snack
Jack” brand, on the other hand, is
used for products produced by “Hanami - Foods
Co., Ltd.”, a subsidiary company set up in 1990. The registered
capital is Baht 60 million, almost fully own by Friendship Co., Ltd.
The brand image of Snack Jack is the healthy snack made from peas
or beans with high nutrition value. The company is one of the first
to introduce the use of Green Peas as well as Red Beans in the form
of ready to eat snack. It is well accepted among the teenagers and
adults. Now the Green Peas extruded alone come under five different
delicious Oriental tastes of: Original Green Peas flavor, Barbecue
flavor, Thai: Chilli Sauce flavor and Japanese: Wasabi flavor and
Noriwasabi flavor. The newly launched Noriwasabi flavor comes at the
time Asian people are in favor of the Japanese food, especially the
Temaki and Sushi: a roll of rice cover with or without Nori (the sea
weed) with or without the raw fish as the topping, but certainly with
the Wasabi (Japanese mustard) inside to bring up the original Japanese
taste of hot up to the nose. This product also brings you the Dietary
Fiber, Protein, Iron and Calcium, in addition to the delicious taste. |
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of the products are distributed by the company’s own selling force
throughout the country. They are sold through both traditional and
modern trade channel, from convenience store to hypermarket. On the international front, the products of the companies are most welcome as Oriental snacks in most Asian markets and many Asian towns in various countries. Major export markets are namely, Hong Kong, Taiwan, Singapore, Vietnam, Laos, Cambodia, Australia, USA, Canada, England, Germany, France, Norway, Sweden and Holland for example. The expansions of the 2 companies now cover 4 factory sites with a distribution center. The result of which is the assurance for prompt delivery, under the EDI information system, of newly produced hygienic products. Because the main concern of the companies is to grow in quality and not only the quantity. The customer reliability is more than proven, not only by the continuous support for almost three decades from the distributors, but the most important of all, the brand royalty from the consumers for each and every brand of the companies. To maintain the market leader position, both companies try their best on continuing improvement on both production standard and product quality. Through the combined effort of management and staff, Hanami - Foods Co., Ltd. has been certified for ISO 9002 by RWTUV since 2000 and certified for GMP this year of 2003. Friendship Co., Ltd. also achieved its certificate of ISO 9002 for the Pellet and the Cookies production line in 2001, certified by BVQI. All are done with the full cooperation and commitment of both management and the staff to assure the customer for The best products from the best production and the most efficient delivery system |
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